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Meet London Brow ICE, the revolutionary waterless brow styling wax that gives you instant, mess-free, long-lasting hold.
Skip the traditional brow soap routine — no water, no residue, no flaking — just smooth, controlled, beautifully styled brows that stay put for up to 24 hours.
Designed for both natural brows and laminated brows, this soft styling wax creates everything from feathered, fluffy texture to sleek, defined brows. Made with clean, gentle ingredients, ICE is a professional-grade vegan formula suitable for daily use at home or in the salon.
If you love the laminated brow look or want a quick, reliable brow setter, this is your new go-to.
Waterless Styling – ready to use straight from the pot; no activation needed
Flexible 24-Hour Hold – soft yet strong grip with no stiffness, flaking, or crunch
Customisable Finish – lift, shape, define, fluff or slick down brows effortlessly
Clean Beauty Formula – vegan, cruelty-free, water-based, paraben-free, synthetic-free
Professional Quality – perfect for laminated brows and everyday brow grooming
Zero Residue – invisible hold that stays fresh all day
1 x London Brow ICE Soft Styling Wax Pot
4 Pots – £14 each (Save £16)
8 Pots – £12 each (Save £48)
Ideal for salon retail or for stocking your professional brow kit.
Dip a clean mascara wand into your London Brow ICE.
Brush brows into your desired shape — fluffy, lifted, or sleek.
Allow 30 seconds to set for full, all-day hold.
Reseal after use to maintain freshness and performance.
Daily brow styling at home
Securing laminated brows after treatment
Prepping brows before tinting or makeup
Professional aftercare retail
Achieving a laminated, fluffy, or clean-girl brow look
Keratin Brow & Lash Boost Serum – strengthens and nourishes post-lamination
Brow Tint or Hybrid Dye – for a complete enhanced brow routine
We ship worldwide. Your order will be packaged really carefully and delivered wherever you want. Delivery takes between 4-6 business days. You will receive an e-mail after ordering with more information about the delivery.
Orders can be returned or exchanged within 30 days of receiving the parcel, providing they are in original resalable condition.
We work hard to deliver your items without damage. Orders can be returned or exchanged within 30 days of receiving the parcel, providing they are in original resalable condition.
